My 2pm posts always flopped, then I checked my own analytics for once

For about a year I kept pushing content at lunchtime because every guide said that's when engagement peaks. Last month I finally sat down and looked at my own audience insights, and over 70% of my followers in Cleveland were active between 9 and 11 pm. I switched to 10pm for two weeks and my reach nearly doubled on the same kinds of posts. Has anyone else found that generic timing advice just doesn't match their real follower data, or am I the last one to figure this out?

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