Just hit 10k views on a video I posted at 3 AM and it's making me question everything

Emery Murray · 2026-03-16T05:45:11.090134+00:00

For months, I followed the standard advice to post at peak times, usually between 5 and 7 PM. My numbers were okay, maybe a couple hundred views. Then last Tuesday, I was up late editing a quick clip about how I organize my video ideas in a plain text file. On a whim, I posted it at 3 AM. Woke up to 2,000 views and it kept climbing to 10k by the weekend. Everyone says the algorithm sleeps when you do, but my analytics show most of those views came from a different time zone I never targeted. It makes me think we focus too much on our own local 'best times' and ignore the whole global clock. Has anyone else seen a weird spike from posting at a totally off hour?

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Just hit 10k views on a video I posted at 3 AM and it's making me question everything | Beat the Algorithm - SMM Buzz