Hot take: Posting 3 times a day killed my engagement way more than posting once a week ever did

Everybody in here is always saying you gotta post constantly to beat the algorithm but I ran into the opposite problem. I spent like 6 months forcing out 3 posts a day on Instagram and my reach actually dropped by 40 percent over that time. It took me another 3 weeks of testing to figure out my audience was getting burned out from the sheer volume. When I cut back to every other day my likes and comments went back up within 10 days. I think people just scroll right past when you flood their feed with noise. Has anyone else had better luck posting less but with more thought behind each one?

2 comments

2 Comments

ray_hernandez3d ago

Wait, you really think posting less is the answer for most people? I gotta say I had the exact opposite experience. When I dropped down to once a week my numbers just slowly died off like a houseplant I forgot to water. There is such a thing as too much noise for sure but three times a day sounds like you were just throwing stuff at the wall and hoping it stuck. Maybe the quality was slipping and your audience noticed? I post once a day minimum and my engagement has been pretty steady for like two years now.

grace_bailey3d ago

Did you try swapping up your content style when you dropped to once a week? I cut back to three posts a week about six months ago and my engagement actually went up, but only because I started trying different formats like carousels and behind-the-scenes shots. If you just post less of the same stuff, yeah, people will drift off. Maybe test a few different post types before you settle on a lower frequency.