Had to choose between Reels and TikToks for my art account and went with Reels last month

I run a small illustration page and after 3 weeks of daily Reels posts my reach jumped from 200 views to 4,000 on one piece. Has anyone had better luck with one over the other for sharing art?

2 comments

2 Comments

derek65613d ago

From what I've seen other art accounts posting, Reels are way better for discoverability in the long run. TikTok can get you a quick viral burst but it fades fast. Instagram's algorithm actually pushes Reels to people who might follow you, not just random scroll-bys. Plus you can cross-post the same video to both platforms if you want to test which one sticks more.

the_patricia13d ago

I read somewhere that Instagram Reels have a longer shelf life because their algorithm keeps showing old videos if people keep engaging with them, whereas TikTok buries stuff after a couple of weeks. That difference alone makes Reels way more appealing for building a steady following over time, especially if you're a smaller artist trying to get noticed. Cross-posting is smart too, lets you see which platform actually sends you people who stick around versus just one-off viewers.