Drove past a billboard in Phoenix that made me rethink my whole posting schedule

I saw this real estate agent's ad on I-10 that only had like 8 words and her phone number, and it had way more impact than any busy graphic I've seen. Turns out she tested shorter copy across 50 billboards and got 3 times more calls. Has anyone tried cutting their social media captions down to just the bare minimum and seen better engagement?

3 comments

3 Comments

lucashart16d ago

Used to think short captions meant lazy posting, but that billboard story really flips it. Might trim my next few posts just to test it out.

the_laura16d agoMost Upvoted

Ha, my friend actually tried that on her interior design posts. She went from paragraph-long descriptions to just "Midcentury chair, $200, pickup only" and sold three pieces the same day.

annas8716d ago

Seriously, I tried the same thing with my car listing and some guy showed up in a bathrobe.