Can we talk about how I used to post everything at 9 AM?

For like two years, I scheduled all my posts for 9 AM sharp because I read it was the 'best time'. My engagement was just okay. Last month, I checked my Instagram insights and saw my followers were most active at 7 PM on weeknights. I switched my schedule to post then, and my last three posts got double the likes. Has anyone else found their 'best time' is totally different from the general advice?

3 comments

3 Comments

jessicajackson21d ago

That "best time" advice is a perfect example of how general rules often miss the mark. I see it everywhere, from diet plans to productivity tips. What works for the crowd usually needs a personal tweak to actually work for you.

kim81920d ago

Totally agree with you @jessicajackson, it's like they forget we're all wired differently. I tried following that whole morning workout hype and just ended up tired and grumpy all day. My energy peaks way later, so I had to flip the script to make it stick. Those blanket rules can make you feel like you're failing when you just need a different schedule.

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caleb26217d ago

General advice exists for a reason, it's a solid starting point based on broad data. @jessicajackson calls it a miss, but maybe people just apply it wrong without giving it a real chance. Your own schedule might change again next month, chasing spikes can be a short term fix. Those standard time slots became standard because they work for a huge amount of people. Sticking with a proven time builds a reliable habit for your audience too.