Can we talk about how everyone says to post at 9am but my audience is totally different

I visited a local coffee shop downtown called Brew & Bloom last Saturday and noticed their Instagram posts blow up at 2pm on weekdays, not morning times. Everybody keeps pushing these generic best times to post lists, but my cleaning business gets way more engagement when I share before noon on Mondays. Why do we keep acting like one algorithm trick works for every single account? Has anyone else tested your own hours and found the popular advice just doesnt fit your people?

3 comments

3 Comments

the_laura23d agoMost Upvoted

Ask yourself is this really something to stress over? The whole 9am thing feels like advice from a 2016 blog that got copied a million times. I tested posting at random times out of boredom and my stuff did fine. Plus half my feed is late night memes from friends that still get tons of likes. Maybe people are overthinking this and it just depends on when your specific followers happen to scroll. Are you really gonna lose sleep over an algorithm that changes every week anyway?

margaret_gonzalez2523d ago

Honestly I just started posting whenever I felt like it and my engagement actually went up so yeah it's probably not that deep.

adamgreen23d ago

Margaret, I agree with you. Actually, I just read a study from a marketing site that said most engagement happens within the first hour of posting, not at a specific time of day. So as long as you're catching people when they're awake and scrolling, it doesn't matter if it's 9am or 9pm. Your point about posting whenever you feel like it and seeing better results makes sense to me. I think people get stuck on these old rules and forget that real life is messier than a scheduler app. Maybe we should all just trust our gut more.