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Told to stop offering 'guaranteed wins' in pitch decks, took me 2 months to get it
A general counsel at a networking event said my agency's promise of 'certain results' was a liability magnet, not a selling point. I swapped it for a risk matrix and scope disclaimer, and our retainer signings actually went up 15% after 3 months. Anyone else found that blunt legal feedback beats a sales coach every time?
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