A client's puzzled look during a contract talk flipped my thinking

I always figured complex legal terms in our agency deals were just how it's done. At a signing, the client stared blankly at one clause and asked if it was a secret code. We all laughed but it felt really awkward. That silly moment made me see that simple words stop confusion. Now I write contracts anyone can get.

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1 Comment

adam_dixon9150m ago

Hard terms just push people away. Make it clear so anyone gets it. Less confusion means fewer problems later.