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That Cheez-It ad where the crackers scream in the microwave, genius or total flop?
Stood in my sister's kitchen in Boise last week and her 8 year old was cracking up at that Cheez-It ad where the crackers start screaming when the microwave hums. She ran to the pantry and grabbed a box, so the thing clearly worked on kids, but my brother in law said it just made him think the crackers were alive and gross. One side says weird and annoying beats forgettable any day, the other says if people remember the gag but not the brand, you wasted the money. Where do you all land on ads that get a big reaction but maybe not the right one?
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