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My neighbor in Phoenix made me watch the same insurance ad 5 times and now I get why it works
My neighbor Dale across the street bet me 20 bucks I could not sit through the whole Flo commercial without getting annoyed, so we watched it 5 times in a row last Saturday. By the third time I noticed the ad never actually shows a price, it just builds a friendly character you keep coming back to. He said that is the whole trick, you remember the person, not the policy. Does anyone else have an ad they hated at first and then somehow ended up liking?
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