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Showerthought: the free tire pressure gauge at a Pep Boys in 2009 made me stop guessing at ad headlines
Back when I was helping my cousin list his junk removal service, I kept writing headlines like 'Top Rated Hauling in Denver' and getting nothing. Then I noticed the gauge had one line on it printed in huge letters: 'Check tires when cold.' That was it, just the one thing you actually needed to do. So I rewrote his ad to say 'We haul it today or you don't pay' and calls went from 2 a week to 11. Funny how a free piece of plastic from 16 years ago taught me more about ads than any $500 course. Anyone else pick up a marketing trick from the weirdest non-marketing thing?
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blake6911d ago
That "Check tires when cold" thing is such a good example because it's just one clear action, no fluff. I had the same kind of moment with a gas station receipt once, of all places. The back had a 1-800 number and right under it said "call before you dig," and it hit me that the best message tells you exactly what to do and when. So many ads I see just say stuff like "quality service" and leave you sitting there wondering what that even means. Getting specific changed everything for me too, like swapping "fast response" for "we call you back in 10 minutes." It's wild how the cheap free stuff teaches you more than the expensive courses ever do.
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