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Vent: a guy in a marketing group called my ad pics "stock photo soup" and I changed the whole template
He commented on my post in a Facebook group of 12,000 people and said the images looked like every other ad in the feed. So I started using real photos from my phone instead, even the ugly ones, and my click rate went from 0.8 percent to 3.2 percent in 6 weeks. Anyone else get torn apart in a comment section and actually come out better for it?
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derekjenkins1d ago
Did you ditch the template for every single ad or just the ones that were getting stale? I'm asking because the ugly photos thing seems to be doing the heavy lifting here, not the fact that they're from your phone. Like, is it the realness that sells or is it that people are just sick of seeing the same polished junk over and over? And what did you do about lighting, since a raw phone pic of your product on a kitchen counter is a totally different animal than a raw phone pic in a dark room. Also wondering if you tested it before the guy ran his mouth or if his comment was the thing that pushed you to finally try it. Six weeks is a real jump, so I want to know if you tracked which specific pics pulled the weight or if the whole batch just worked better together.
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