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Question about how car ads went from showing the actual car to just showing feelings for 30 seconds
I was on YouTube last night and a car commercial came on before the video. Two full minutes of a guy driving on a empty road at sunset and the car itself got maybe 8 seconds of screen time. I remember sitting at my grandma's kitchen table in Ohio back in the early 90s and every car ad on the TV was a guy in a suit walking around the car pointing at the trunk space and the engine. My dad would actually watch those, he'd say "see, that's how they get you, they tell you the horsepower right up front." Now they don't tell you anything. No price, no specs, no mileage. Just vibes and a song from my high school years. I think people stopped trusting the hard sell so the ad agencies just flipped the whole thing and sold you a feeling instead. Am I the only one who misses when a commercial actually had to show me the product?
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derekjenkins13d ago
I kinda like the vibe ads honestly (the good ones anyway). When I'm car shopping I'm gonna look up the specs on my phone anyway, so why sit through a guy in a suit pointing at a trunk for 30 seconds? Half those old ads lied about the numbers anyway, so the sunset thing is at least honest about what it's doing.
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