Had to pick between the 1984 Apple Macintosh Super Bowl ad or the banned 1990 Benetton newborn baby spot for my banned ads presentation, went with the baby one, and my professor literally gasped out loud in front of 200 people in Austin | Ad Reject Speedrun - SMM Buzz
Had to pick between the 1984 Apple Macintosh Super Bowl ad or the banned 1990 Benetton newborn baby spot for my banned ads presentation, went with the baby one, and my professor literally gasped out loud in front of 200 people in Austin
Which one would you have picked, the Macintosh one that everyone already knows or the Benetton one that got pulled in like 3 countries?
The baby one was the right call and I love that your professor literally gasped out loud in front of 200 people in Austin. Everyone and their mom has seen the Macintosh ad, it's basically the go to example for every single marketing class on the planet, so picking it would've just been another Tuesday. The Benetton one actually makes people feel something uncomfortable, and the fact that it got pulled in multiple countries is the whole point of a banned ads presentation. You gave the room a real moment instead of a slideshow they'd already sat through ten times. That gasp is proof you made the right choice.