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A gas station in Fargo played a 90 second ad for a local mattress store and I missed my exit
I was driving to my sister's place near Fargo last month when a 90 second mattress commercial came on the radio and I got so annoyed I missed exit 63. Now I'm stuck between thinking long local ads are lazy money grabs or secretly brilliant because I still remember the store's name and address three weeks later. Where do you all land on this one?
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max_ross8d ago
Oh man, that mattress ad got you good and you do not even realize it yet. Here is the thing nobody talks about: a 90 second spot costs way less per second than a bunch of 30 second spots, and the store knows people like us will sit through it because we are trapped in the car. It is the same reason podcast hosts read ads for a full minute, they are banking on you not skipping. The real question is not lazy versus brilliant, it is whether the station even wanted to run it that long or just had dead air to fill. Either way you are proof it worked, and that bugs me more than the missed exit does.
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