Update: that $12 "mushroom coffee" ad kept haunting me, so I caved and actually tried it
I laughed at it for 3 weeks every time it popped up after I mentioned wanting to quit caffeine, but I bought a bag last Tuesday and it honestly tastes like regular coffee with dirt in it. The weird part is I stopped getting the 2pm crash, so now I'm the guy defending a product I used to screenshot and mock. Has anyone else had an ad actually work on them like this?
Did you ever go back and check what was actually in it? I got suckered by one of those sleep gummy ads last year and the thing that got me was the timing, not some magic ingredient. Half the win was just breaking the habit loop of grabbing a second cup at the same time every day.