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That viral video of the guy eating a hot pepper at a farmer's market changed my whole approach to selling salsa
Before the clip hit 2 million views last June I was averaging maybe 12 jars a weekend at the Downtown Austin stand, but now I can't keep up with orders and it's because people started asking for 'that pepper challenge salsa' even though I never mentioned peppers before.
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kaiharris5mo ago
Wait, do you think people actually buy the salsa now because they enjoyed the video or because they're just looking for some kind of crazy experience?
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skylerp315mo ago
Wow, that's a wild shift. I had a similar thing happen when a customer posted a pic of my dog grooming work and it blew up - suddenly everyone wanted that exact cut. I'd say lean into it hard, rename your hottest salsa after the pepper challenge and put a little sign up about it. That moment of free attention can turn into a permanent boost if you just run with it.
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