I just found out how many views the 'distracted boyfriend' meme guy got from one photo

I was reading an article about old memes and it said the actual guy in the stock photo, his name is Diego, got over 4 million new Instagram followers in a week back in 2017. He was just a model doing a normal shoot in Barcelona. The article said he got so many messages he had to turn off notifications. It's wild to think one picture from a job he probably forgot about changed his life that much. He still gets tagged in memes every day. Does anyone else remember the first time they saw that meme and had no idea the guy was a real person?

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